Why is trademark important

Whenever you want to start your business in a legal way, you should need it. When you decide to register a trademark for your brand or product, you can do it with the help of any trademark consultant or simply apply for trademark registration online, that trademark will make your brand or your product unique. No other organization can use that trademark for any other purpose. If you have a registered trademark, you publicly claim ownership of your product. Having a registered trademark means that you will have the sole right and ownership over the product.

You will have all rights to sell, modify or use it as you may please. Thus, you can stop anyone from using your trademark and in turn, stop any confusion as consumers will know which is the original brand and choose that one. A Trademark once registered will stay with you forever. After the initial period of 10 years, the legal rights over the trademark expires, but you can just renew it for infinite no of times.

Trademarks can give you a long-term competitive advantage as they are usually the only business asset that will appreciate over time. They will help you in the future if you want to expand your brand as they provide value beyond your core business.

Even you can extend your business with lots of profit at the end of the day. Your customers will be convinced easily to continue with you if you have the proper trademark. Actually, it attracts consumers. Being even the littlest fish in the tiniest pond as a startup is super tough. Trademarking a brand allows for a newly budding firm to cushion the blows from the market by wearing a protective blanket; it both directly and indirectly informs others that the brains steering the business, mean business.

Registering a trademark should be a top priority when a startup is being established. It will protect a business from the get-go, enabling its success in the long run. It is important to secure a startup at the very beginning in order to gain an advantageous position and to circumvent financial loss in the future. O verwhelmed or confused? Y ou can also schedule a free consultation with us here at Abou Naja Intellectual Property. There are seven concrete reasons trademarks are necessary for your business, especially if you are at the starting phase.

The greatest and most attractive being the legal protections it provides for your brand, as well as its lifespan—which is basically forever. Having a trademark provides your company with a positive reputation. Additionally, a trademark increases your company value; hence, giving another incentive to your workers.

A diversified company portfolio, with trademarks and other registered intellectual property, constitutes what is known as invisible assets. Previously, registration of marks involved crossing a ton of red tapes—and quite literally, at that since the process used to require you to appear personally.

However, with advancements in technology, you are now able to register your mark online from our smart registration system. A reputable firm with a solid dedication to intellectual property laws should be at the top of your list. Here are 7 reasons why trademarks are important for startups: 1. They Create Brand Recognition Trademarking grants startups security of their brand. It Averts Legal Issues in the Future Not registering a trademark leaves a business open to lawsuits from companies who did register one under the same name, sign, slogan, or design.

Consumer protection: A trademark signifies to consumers that a product is of a certain standard and quality to the wider consumer set. Registering a trademark prevents others from using it so that consumers are not confused about the product. Strengthens market footing: It can take years of marketing to get consumers to accept products. Some companies have trademarks that have been used for many years and have a reputation that is hard to beat.

The Belgian beer brand Stella Artois has been using the same logo relatively unaltered since Naturally, it would want it to be protected against any misuse!

Financial benefits: Trademarks add value and recognition to a company. Therefore, a company with well-established trademarks and brands in its portfolio enjoy a good reputation in the market. It also makes it easy to raise money from the stock market, or borrow from lenders to expand into markets in other countries.

Further, it also makes it easier to find partners and collaborators. Trademarks offer a variety of benefits to consumers and producers, in terms of quality, reputation and even monetary advantage. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Importance of Trademark — A mark of distinction.

Trademarks offer a variety of benefits to consumers and producers and are very important. The law too offers protection for them Every company realises the importance of trademarks and will go to considerable lengths to protect what is their intellectual property. Share on facebook.