Why that font

This article was originally written by Alex Bigman and published in It has been updated with new examples and information. Our newsletter is for everyone who loves design! Let us know if you're a freelance designer or not so we can share the most relevant content for you. By completing this form, you agree to our Terms of Service and Privacy Policy. Designers, check out these contests so you can start building your career.

Get a design. With the best fonts, your design can be a work of art. Futura is a clean typeface with even kerning Consistency Consistency means all the letters, numbers and any other characters used maintain the same look. Mrs Eaves has a consistent distribution of hard edges to rounded corners Balanced fonts A balanced blend of thick and thin, heavy and light, is an important component of a good font.

Bodoni has an even weight distribution, like a classy font should Legible fonts And lastly, a font must be legible. Garamond is a classic font because it is both elegant and legible at varying sizes. Imbalanced fonts When a font is balanced, we read it as aesthetically pleasing. When we see balance, we see beauty. When we see imbalance, we see ugliness and when a font is completely neutral, it reads as somewhere in between.

The cowboys are bleeding and so are our eyes. Boring fonts And then there are the fonts that are just dull, which makes them a bad font choice. Different fonts and lettering styles will convey a different mood for the brand they represent. Does it fit my brand? Why does Cam Newton use that font? Cam has gotten plenty of pushback for his use of the cryptic font on social media.

Some fans have called his font choice childish or just straight-up wacky. While we agree that it certainly looks a bit out of place while scrolling through a typical Instagram feed, we also think that it could actually be a good thing! The same material was not treated as seriously and there tends to be more disagreements about the content.

In the age-old debate about fonts, the topic of serif and non-serif fonts always seems to arise. Serif fonts are those that include a small line at the end of a stroke or letter. Non-serif fonts are those that do not include the extra line.

It seems that many people have strong opinions about which type of font is better. The debate is often attributed to the legibility of each type of font. Several studies have concluded that serif fonts do not help to guide the eyes of the reader and they do not improve any cognitive identification of a letter.

Sans-Serif fonts do not cause eye fatigue and they also do not have any display advantages on modern computer screens. So, despite strong opinions toward one or the other, there is no research to back the promotion of one over the other. Fonts provide both a practical and aesthetic function. Also, certain fonts work better in certain applications than others do.

The fonts you choose will tell present and potential customers a lot about your brand. If you have a business that is more formal and corporate-oriented, such as a law firm, you want to choose a more traditional, formal-looking font.

Keep in mind that some fonts elicit a more trusting feeling than others do. You want to make sure you pick a font that does not turn customers away. Picking the right font can be crucial to the success of your business. Here are some tips for choosing the perfect font.

Although it is seemingly a minor choice to make in comparison to everything else you need to decide for your business, picking the right font can have a tremendous effect on it. Before you make your final decision, make sure you try a few options and make sure the one you choose conveys the right message for your brand and is clearly readable.

Keeping these factors in mind will help you make the perfect choice. After learning the importance of fonts, you might be thinking about how to start your font selection. Here are helpful tips that will help your decision process. Every font designer has some amazingly quirky typefaces that are used for special occasions.

A safe font includes typefaces that look clean and are easy on the eyes. Below, you will find 10 tips to create a presentation that converts. Read last blog post. I went through 3 font Identifier tools without success before WhatFontis finally gave me the right font.

Thanks guys! WhatFontis I love your site. You have greatly opened up my options. Thanks for being so amazing! Bookmark it!