Why use keywords

This article is all about understanding what keywords are and how you should use them. A simple keyword guide; to help you choose the best content to target, that you realistically have a chance of ranking for. This is a service we offer at Keywordcare. We understand from experience that many people struggle to find keywords that are easy to rank for. There are three versions of keywords and many search terms used to split them into more targeted keywords, to help the reader find the best match for their search query.

Short tail keywords are usually made up of just one or two words maximum, which target broad topics that get high traffic. Often called Broad or head keywords. These keywords are very competitive and are therefore difficult to rank for. Most larger websites and companies who rank for these terms have spent large amounts of money to get to page one and the coveted number one position. New websites and blogs should stay well away from these types of keywords. As you can see from the example above this short-tail keyword rules out thousands of search terms to leave a more specific term which makes it easier for Google to pick a perfect search match.

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An amazing advertising platform for niche websites. Click here! These keywords still get high volumes of traffic but are more defined and narrowed down. They are less competitive than head keywords short-tail keywords but still should be considered difficult to rank for. Newbies and new domains will struggle to rank for these keywords. These keywords are usually two to three words and are slightly more descriptive than head or short-tail keywords and are classed as hard to rank for.

These are longer terms or sentences that are very specific and easier to rank for. They are classed as low competition keywords that are less competitive, making them ideal for new bloggers and niche websites to target. I posted a word blog three days ago that had a search volume of per month. I managed to get it to rank on position 3 on page one of Google within 72 hours.

This was thanks to a long-tail keyword that was low competition. If your niche website is new or at least under one year old, you should focus on building your authority by trying to rank low competition keywords. Get some posts on page one of Google. DA is how a search engine looks at your site and determines how good or relevant your content is.

This, along with other factors, will help search engines to decide how high up in the ranking your content should be shown. Build authority and brand within your niche. Focus solely on your drilled down niche. One thing to avoid though is excessively using hyphens in your domain name such as www. Putting some thought into target keywords for your website is an investment worth making.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. This website uses cookies to deliver the best possible user experience. You can read more about this in our Privacy Policy. Typically, the better your resume matches the job description requirements, the higher you'll rank in the ATS. Additionally, it's common practice for companies to begin reviewing applicants from the top of the ranking list — bad news for job seekers who haven't customized and keyworded their resume.

It helps you to get in front of a human being. Remember that applicant tracking systems use keywords to sort and organize resumes and cover letters. This is designed to save the hiring manager some time, so make sure your resume doesn't get lost in the shuffle simply because you didn't use the right keywords. It helps you hone in on what's most important. Some job seekers submit resumes that are multiple pages long — and the truly important information gets buried beneath other achievements that are completely irrelevant such as how many high school basketball championships you won when you're applying for an accountant position.

Making a list of keywords up front can help you to whittle down your long list of experiences to just the ones that the hiring manager will actually care about. It shows you're speaking the same language as the hiring manager. Hiring managers use certain keywords in the job posting or description, and it's important to show that you're on the same page by using similar terminology to convey your specific skill sets, qualifications and experience. Need tips on how to get your resume noticed by a company's applicant tracking system?

Some sets of categories have the brand in the center e. Similarly, some simply determine the action-oriented mindset of the consumer e. While almost no queries are exclusively searched by one group, many heavily skew towards a single audience. One of the best ways to find out who is searching for a term is to query Google for it and look at the results. Then ask yourself who the top results seem to be talking to. On the other hand, topical keywords are either seasonal e. People like to create evergreen content because it can be a low investment relative to the long-term value it produces.

Conversely, topical content is attractive because it has a lower cost of entry, weaker competition, and provides immediate value — but that value has a short shelf life. When my wife and I were in the market for a one-time house cleaning, our criteria were probably what you would expect:.

However, how the companies made us feel certainly played a key role, even if it was mostly subconscious. In this instance, content that made us reflect on all the time we were going to save, how this would be one less thing we had to stress about, even the smell of a fresh house when we walked in the door — likely played a role in our final decision. We search with our Neocortex but our reptilian and paleopallium brains often make the decisions. Sara Howard describes carewords using an example of buying a car.

In short, carewords are low-to-no-traffic-generating terms that increase on-site engagement and conversions for existing traffic.

Here is a great resource to get you started. This process is highly scalable based on your needs and limitations. Before you put on your SEO hat or even your marketing hat, just be human. Learn about your customers from your customers. Build a seed keyword list.

Gather current keyword data if your site already exists.