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Was I ever allowed to talk to Keanu Reeves? Nevertheless, I learned so much during those styling meetings. Tabs was definitely a rulebreakers when it came to fashion, but one traditional rule he firmly believed in was that if you find colors that are complementary to your aesthetic or your fur pattern for that matter, you take the color palette and you run with it.

I was trying to explain that to Rosie today when I gave her this autumnal, rust-colored collar. Instead, she wanted to talk to me about binary stars. Anywho, I keep trying to get her to accept the side of her that could be fashionable like my former employer. Hi, guys! Happy Saturday. I hope your weekend got off to a great start. Does this ever happen to you? I told myself this morning that all I was going to do today was re-watch The Hunger Games movies and sleep.

Anyway, I took this pic of myself at the top the other day because I was having a good hair day. Oh, hey, Dr. Just what I needed. For my friends who love the British Baking Show. This looks so fun! What is this, and why am I only finding it now…? I hope things on your side of the keyboard are grand. Have a wonderful rest of your weekend! Talk to you soon. Get in touch. Skip to content Skip to primary sidebar. Ch-ch-ch-changes I learn something new about being a mom every day, it seems!

You sneak in a cat nap during every single movie you go to, even the ones with your kid or kids. We will go really all in on makeup and, then, we are over makeup. Makeup was already in the later stage of that cycle before the pandemic and, with the pandemic, that accelerated skincare and haircare.

There is still a huge amount of opportunity, and we still see so many new brands launching. So, clearly, the people funding these brands see plenty of opportunity ahead. Do you see changes in the types of makeup products people are interested in today? Right now, because we are into skincare more, we are seeing blush, highlighter and sheerer foundation for dewier skin. We are in that trend of going toward lighter weight, glowy products. To some degree, yes.

To other degrees, no. I think some brands have improved, and some brands have become more inconsistent. It really just depends on the brand and the type of product. Overall, an eyeshadow today is better than an eyeshadow was 10 years ago. There are still so-so eyeshadows today, but a so-so eyeshadow today is better than a so-so eyeshadow from 10 years ago.

My readers represent very informed consumers. I think they are willing to spend more if they are getting a fantastic product, but they have less tolerance for spending a lot and getting something so-so. I look at what types of products are going to do well. I try to have a variety of brands and types of products so there are more affordable and luxury options, and neutral everyday to colorful products.

I like to have a good mix to address different needs. It changes every year. Sometimes, it changes launch by launch, especially because my readership is the enthusiast. They love it and live it. I think, with the increases in the accessibility of brands and information about products, a brand that was hot six months ago may not be hot six months later. People only have bandwidth for so many brands at a given moment.

If a brand is putting out the same thing, interest in them will be lost, especially if another brand puts out something a bit different. But some of the most popular brands are PatMcGrath and Fenty.

ColourPop is still quite popular, although I think sometimes people are overwhelmed by how much they release. My readers really like Sydney Grace as well. I learned about Sydney Grace from my readers. When I do them, I buy a bunch of stuff, and I wait to see how I like it and, then, go from there.

What opportunities in the market do you feel makeup brands are missing? Brands are not thinking about all of their products being inclusive. We are starting to see more inclusivity in bronzers, but it should be reflected in blushes and highlighters—and it should be in eyeshadows, too. They should be structured for people with light to medium and medium to dark skin tones.

For example, you might want to do quads of basic shades for light skin, medium skin and deep skin. That could change how people consume and think about eyeshadow palettes. I try to write four review posts a day. A review could be one blush. It could be an eyeshadow palette. In a review of an eyeshadow palette has 20 shades, a review would be 20 shades. It could be three lipsticks. I review 3, to 4, products a year.

The Dupe List is an integral part of Temptalia. Are more or less people interested in dupes today compared to when you started it? General skin care is also a great place to start. It focuses on preserving and enhancing natural beauty simply by taking good care of your skin. This gives you a good chance to introduce yourself and show potential followers your style and knowledge.

Writing for the web is very different from academic or corporate writing. You always want to present your information in a conversational and fun way. Try to present information in short, easily digestible chunks of two to three sentences. It makes it easier for readers to follow topics and is more like natural speech.

Your voice includes everything that goes into your writing. Word choice, sentence structure, phrasing and perspective all change how your voice sounds. You want your readers to recognize your voice instantly. The next step is to find out what consumers are looking for. Look through their post history. Find the things that went viral, the ones that really got a response. Identify some things you know people are interested in.

Once you have that, you can put your own spin on them. Add something you think they left out, something people want. Set up your blog to look professional and well made. Choose a quality blogging host and try to review its appearance every 6 or 7 months to see if it can be improved. The beauty and skin products blogosphere is driven by visuals.



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